October 23, 2025
In the unspoken hierarchy of interior design, the sofa is the star, commanding attention. Lighting sets the atmosphere, providing the essential mood, and the paint provides the backdrop. The rug is relegated to an afterthought, a practical necessity that simply complements the furniture. This overlooks its true power as the foundation and anchor of the entire room's design.
At ModernRugs, we believe this is a profound missed opportunity. Your floor is the largest continuous surface in the room, and the rug is your canvas. It’s time to stop matching your rug to your couch and start designing your room around your rug.
If you need proof that a rug can be true fine art, look no further than the luxurious work of designer Christopher Fareed. His design studio specializes in creating high-end, custom rugs that serve as the definitive statement piece for luxury residential and hospitality spaces.
This is not simple floor covering; it is a foundational, conversation-starting element, conceived and crafted to be the visual anchor of a sophisticated space.
A Christopher Fareed rug is designed to be experienced. They are often custom-made in luxurious hand-knotted or hand-tufted quality, using the finest New Zealand wools. This uncompromising commitment to material and construction instantly elevates the rug from a simple accessory to a core architectural element.
When you start your design with a piece like the bold, expressive patterns of the DARE or Reimagined collections, you are immediately gifted an entire room's aesthetic direction. The rug’s design—whether a dramatic, modern abstract or a rich, nuanced texture—sets a confident and sophisticated tone.
Color Blueprint: The intricate colorways and deep saturation of a Fareed rug provide a ready-made palette for the entire room. You don't have to hunt for colors that "work" together; the rug already holds the master plan. Simply pull a subtle secondary tone for your wall color and echo a vibrant accent shade in your throw pillows or decorative objects.
The Texture of Luxury: The use of high-quality materials ensures the rugs offer superior tactile experience. Designing a room around one of these rugs means your space is built on a foundation of tangible luxury and warmth, using rich textures and materials that demand to be felt.
Commercial Quality, Residential Appeal: Fareed’s expertise in high-traffic commercial and hospitality floor coverings ensures that these rugs are built for durability without sacrificing elegance. They are not merely fragile decorations; they are robust, enduring pieces of art that maintain their beauty even under constant use, proving their value as a long-term investment.
To truly maximize the impact of your space, we encourage you to adopt the designer's secret weapon: The Rug First approach.
Select Your Masterpiece: Find a Christopher Fareed rug that speaks to you. It should be the single element you cannot live without—the anchor.
Draw Your Palette: Use the rug's hues and textures to select the core colors and finishes for your room. The rug dictates the sophistication level.
Choose Subdued Supports: Once you have your bold floor art, you can select less complicated, yet high-quality, furniture. Solid-colored upholstery, simple lines, and fine wood tones will allow the rug to shine without the room feeling overwhelmingly busy.
Your floor is not a passive element; it is the stage upon which all life happens. Let it be expressive. Let it be bold. Let your next Christopher Fareed rug be the star of the show.
